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Your introduction sets the
tone for your newsletter and encourages the
recipient to read further. Your style may be
warm and casual, or technical and no-nonsense
depending on your audience.
Know your target audience.
Who are your most important customers, clients
or prospects, and why? Know what is important
to them and address their needs in your
newsletter each month. Include a photo to
make your newsletter even more appealing.
Know your target audience.
Who are your most important customers, clients
or prospects, and why? Know what is important
to them and address their needs in your
newsletter each month. Include a photo to
make your newsletter even more appealing.
Solicit material from
clients and vendors, or ask your readers to
write. It's a win-win! You get relevant
content, and they get exposure. You can even
throw in a free ad or an extended byline to
encourage contributions.
